A brilliant formula for building an unimaginably huge economy:

http://www.raptitude.com/2011/01/how-to-make-trillions-of-dollars/

 

After the second world war, a few privileged Americans developed a brilliant formula for building an unimaginably huge economy:

[Our economy] demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns […] We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing pace. We need to have people eat, drink, dress, ride, live, with ever more complicated and, therefore, constantly more expensive consumption.

~American retail analyst Victor Lebow

http://www.raptitude.com/2011/01/how-to-make-trillions-of-dollars/

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